SOUND WEST is excited to announce that Masked Wolf lead an incredible line-up of Greater Western Sydney artists scheduled to perform and participate at SOUND WEST. Tech heavyweights from Shopify, TikTok, Spotify, Linktree, Culture Kings, Immutable X and Finder will be participating in the dedicated music and technology industries festival, .
The event, secured by the NSW Government via its tourism and major events agency Destination NSW, together with the City of Parramatta will be held in Parramatta from Saturday August 20 to Sunday 28 August, 2022. The program line-up, brings together brilliant minds, industry leaders and music enthusiasts to network and enjoy the creativity of Greater Western Sydney artists.
SOUND WEST offers a one-day conference at CommBank Stadium featuring keynote addresses, workshops and mentoring.
SOUND WEST also features live performances from established and emerging home-grown artists.
- 35 keynote sessions and workshops on Thursday 25 August.
- More than 15 live music events and music programs (mix of industry and general public events) in various Parramatta venues from Saturday August 20 to Sunday August 28.
SOUND WEST recognises the immense talent in Western Sydney, Australian rapper Masked Wolf will kick off the live events on Saturday 20th August 2022 at Saturday Sounds x Sound West, presented by the Parramatta Eels at CommBank Stadium. The conference will feature sessions and workshops with hip hop artist and producer L-FRESH The Lion; Australian musician, singer, songwriter and rapper A.GIRL; and musician, poet and rapper NARDEAN as well as songwriters Khaled Rohaim and Styalz Fuego, and acclaimed NFT artists, Serwah Attafuah and Bianca Beers.
The conference program features Fonzie Gomez talking with Founder of Finder, Fred Schebesta on cryptocurrency and entrepreneurship; Australian of the Year, Paralympian and Ambassador for Australian tech leaders, NEC Australia, Dylan Alcott AO will share his experience building the world’s most accessible music festival, AbilityFest; Shopify with Culture Kings CEO, Simon Beard on How to Build a Streetwear Empire; and Co-Founder and Chief Commercial Officer of Linktree, Anthony Zaccaria will talk about the Linktree journey and building a global digital business used by millions of people every day. The conference also includes workshops and sessions with Triple J Unearthed, Music NSW First Nations Meet Up, TikTok: The Content Creators, The Area Movement: When Raw Talent is Not Enough, ACE: Creating Safe Spaces and much more.
“SOUND WEST is held in the heart of Greater Western Sydney, a region loaded with diverse and incredibly talented artists and creatives,” says Dylan Alcott AO
“I’m a massive music fan and love a good festival so I’m excited to be here with NEC Australia to share with the industry the vision we have for an inclusive festival with AbilityFest.”
Member for Parramatta Geoff Lee said the festival will shine a light on the talented and diverse creators that abound in Parramatta and Greater Western Sydney,
“SOUND WEST will bring together brilliant minds, industry leaders and music enthusiasts to share ideas and network. Parramatta is undergoing a renaissance and this event will showcase the talent and new job opportunities within music and technology across Western Sydney,” Mr Lee said.
City of Parramatta Lord Mayor Cr Donna Davis said she is looking forward to seeing music-lovers and technology enthusiasts come together in Parramatta for an action-packed weekend of entertainment and education.
“I can’t wait to see our local artists and industry professionals take to the SOUND WEST stage. Parramatta is the perfect location to host SOUND WEST. We already have a reputation as a diverse arts and culture hub. Therefore, the fusion of technology with culture creates a unique opportunity to drive innovation in our City,” Cr Davis said.
EVENT DETAILS
20 – 28 August.
All conference sessions have limited spaces
Early bird entry starts at $59 + Booking Fees
Check SOUND WEST website for CommBank Stadium conference sessions
Check SOUND WEST website for various Parramatta venues for live music events
Get tickets here
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SOUND WEST Official Partners
Destination NSW
City of Parramatta (Host City and Strategic Partner)
Restart Investment to Sustain and Expand (RISE) Fund – an Australian Government initiative
Foundation:
NEC, SAE Creative Media Institute, Business Western Sydney, Western Sydney Business Connection
Industry and Media Partners
APRA AMCOS, ACCLAIM, ACE, Parramatta BMW, CADA 96.1, Park Royal Hotel, Live Nation, Music Feeds, The Brag, Rolling Stone, The Music, Purple Sneakers, Red Bull, TikTok, OzTIX, Warner Music, Universal Music, Sony Music, Spotify, Triple J, Campbelltown Arts Centre, The Parramatta Eels, Parramatta Leagues Club.
