With an ever-increasing number of severe weather events, it is more crucial than ever that the Bureau of Meteorology’s data, information, knowledge and insights are received, understood and acted upon by members of the Australian community.
Until now, our name and visual identity were expressed differently across content and channels. Feedback from a wide range of customers, partners, stakeholders and staff has been that this variability can sometimes impact negatively on the effectiveness of our messaging.
Using our full name reflects the way in which the organisation is named in the Meteorology Act 1955. The Bureau of Meteorology underscores our position as the national authority for reliable, accurate and trusted weather, water, climate and oceans information.
The refresh in our visual identity has not in any way diverted resources that are dedicated to understanding and communicating the weather, nor has it impacted in any way on the timely and accurate delivery of our forecasts and warnings.
