Fairfield, New Jersey (September 6, 2019) – The partnership between the Kellogg Company (doing business as Kellogg’s), and has been expanded with Kellogg’s deploying StayinFront’s mobile, cloud-based solution to its field teams in Australia and New Zealand.
For analytics and reporting, the Kellogg’s Australia and New Zealand team will leverage , a high-performance business intelligence data warehouse and web-based reporting portal.
Kellogg’s systems administrators will utilize StayinFront Admin Portal to manage in-field teams and track field activities all within a single system, while its field teams take advantage of the innovative modules of StayinFront’s CRM solution for retail execution with its configurable and user-friendly dashboards. For tightly integrated actionable insights and guided selling, Kellogg’s has deployed StayinFront’s and intelligent .
Recognized by leading industry experts and analysts, StayinFront was ranked Best-in-Class for Mobile UX, Analytical Insights, Retail Activity Optimization, Guided Selling, Coaching and Interactive Customer Presentations in the Promotion Optimization Institute’s .
“We were impressed with StayinFront’s cloud-based solution and its ability to integrate with our pre-existing environments, which was an important factor for us,” explained Amit Shah, Kellogg’s AMEA Senior IT Director.
“Expanding our existing relationship with StayinFront to our modern trade route-to-market in the ANZ business was an easy decision to help deliver on our need for market-leading CRM for insights, tracking distribution and to empower field reps to plan and execute more efficiently,”
