Stroke Foundation is making a splash this summer, encouraging Aussie men and women to sport beach classic, the budgie smuggler, for a good cause.
The Foundation has joined forces with brand Budgy Smuggler in a cheeky collaboration which celebrates survivors of stroke and will see 15 per cent of sales of Stroke Foundation-branded bathers go to the foundation.
Stroke Foundation Executive Director of Marketing, John De Rango, says the foundation is excited about the partnership.
“This fun and new collaboration will go a long way in helping Stroke Foundation continue our important work in preventing stroke, saving lives, and enhancing recovery.”
From former Prime Ministers to celebrities on Bondi Beach, people across Australia have braved the budgie smuggler and, this year, supporters and faces of the foundation will be among them.
Survivors of stroke are stepping out in style to front the campaign along with former Australian cricketer and Survivor contestant, Lee Carseldine, who has a personal connection to stroke.
Melbourne survivor of stroke, Kris Vanston, will be wearing the bathers as a personal achievement.
“After my stroke I didn’t feel confident about myself, so this is a good way for other survivors to celebrate who they are, get moving and feel empowered by supporting Stroke Foundation in the important work that we do.”
The Stroke Foundation Budgy Smugglers are on sale from now until December 19 to signify that, in Australia, a first-time stroke occurs every 19 minutes.
