Tasmania’s tourism industry is one of the State’s success stories and the Tasmanian Government has a plan to sustainably grow visitation.
Premier Jeremy Rockliff said visitors inject $3.5 billion annually into Tasmania, contributing to our economy and helping to fund schools, roads, and hospitals.
“For every dollar visitors spend in Tasmania, another 83 cents is generated in our economy,” Premier Rockliff said.
“As part of our 2030 Strong Plan for Tasmania’s Future, we are growing our tourism sector, training the next generation of workers and backing in businesses.
“We’ve secured the return of Dark Mofo and Targa Tasmania in 2025, providing an important boost to tourism activities during the quieter months.
Our aspiration is to achieve 1.6 million interstate visitors and 400,000 international visitors by 2030, growing visitation sustainably, as part of our 2030 Strong Plan for Tasmania’s Future.
This will represent an additional 750,000 visitors to Tasmania by 2030, with an estimated growth in visitor spend to $5.6 billion.
To deliver this, the Government is investing an additional $12 million into the 2030 Visitor Economy Strategy, which is the road map to deliver and manage growth in the tourism industry.
“The 2030 Visitor Economy Strategy will boost the workforce, attract business events to Tasmania, deliver a 10-year infrastructure plan and stimulate more private investment in tourism products,” Premier Rockliff said.
“We must also ensure we remain competitive as we face increasing costs of doing business due to national and international inflationary pressures.”
From grassroots marketing to international campaigns, Tourism Tasmania helps drive visitor demand and visitor activity across the State.
“To ensure these creative and innovative campaigns can continue in a competitive market, we are investing $4 million to strengthen the Tasmanian brand across domestic and global markets.”
The $50 million Regional Tourism Loan Scheme, which supports investment in visitor economy priorities, was launched in July.
“The Scheme provides low-interest loans for businesses to invest in new projects that promote regional dispersal and stimulate tourism activity in regional Tasmania,” Premier Rockliff said.
“Our Government is backing in businesses and jobs across our regions by supporting tourism operators to grow and diversify.”
