The first progress report of the 2030 Visitor Economy Strategy has highlighted the significant work delivered to enhance Tasmania’s reputation as an all-year round destination and sustainably growing visitation.
Premier and Minister for Tourism and Hospitality, Jeremy Rockliff, released the 2030 Strategy Action Plan Progress Report during his opening address at the Tourism Industry Council Tasmania conference in Launceston.
“The tourism and hospitality sector is one of Tasmania’s most important industries, supporting communities around the State for more than 130 years,” Premier Rockliff said.
“Tourism injects about $3.6 billion in visitor spending into the Tasmanian economy every year, with almost 43,000 Tasmanian jobs supported by the sector.
“The past few years have not been easy for the tourism and hospitality industry, with current economic conditions adding further challenges that serve as a reminder of how resilient and innovative the industry is and how important it is to the regions.
“An important part of our 2030 Strong Plan for Tasmania’s Future is to continue to build on Tasmania’s reputation as a world-leading tourism destination.”
Last year’s Tasmanian Tourism Conference saw the launch of Tasmania’s 2030 Visitor Economy Strategy, developed in partnership between government and industry.
“The 2030 strategy is a plan to grow our visitor economy, and a plan to manage that growth sustainably so we can protect what is special about Tasmania,” Premier Rockliff said.
“Significant progress has been made to strengthen and diversify the industry in the 12 months since the strategy was released.
“Some of the key achievements include investing $1.3 million in Visitor Experience Training to deliver non-accredited training in underserviced areas, securing 39 business events which are expected to inject $28.6 million into the Tasmanian economy over the next three years, and up to $20.6 million in loans have been approved for 22 tourism businesses to stimulate investment in new offerings.
“We’ve delivered our biggest Off Season campaign with more than 600 offers from operators across the State and we’re supporting businesses to reduce their emissions.
“The Tasmanian Government will continue to invest in the sector to achieve our ambition of reaching 1.6 million interstate visitors and 400,000 international visitors by 2030, as part of our 2030 Strong Plan for Tasmania’s Future.”
About 450 industry representatives and tourism and hospitality operators are in Launceston for the two-day Tasmanian Tourism Conference.
To view the progress report, visit
