TikTok was accountable for the comeback success of Kate Bush’s hit ‘Running Up That Hill’, for answering some of Australia’s most peculiar questions and for teaching the nation some key life hacks in 2022 but, what influence has it had on foodies in the last year?
Totalling a huge 3,500,000,000 TikTok hashtag views, cloud bread was the most popular food trend in 2022. A simple, three-step recipe made up of egg whites, cornstarch and sugar, this airy carb went viral with some adding bright food colouring to really make their lunch interesting.
The second most popular food trend was a reinvention of traditional breakfast oats. The baked oats hashtag took TikTok by storm and accumulated 1,300,000,000 views across the last year. highlighting the nation’s craving for quick, easy recipes that add a bit of excitement to their everyday life.
Data released by HelloFresh shows the top ten TikTok food trends of 2022:
Cloud bread
Baked Oats
Charcuterie Boards
Pasta Chips
Mug cakes
Birria Tacos
Butter Board
Pesto Eggs
Pickled Garlic
‘Marry Me’ Chicken
With a theme of reinventing classics running through these favourite trends, it seems Australia’s foodies are set on finding new, exciting ways to experiment with ingredients they already know and love.
Hannah Gilbert, Director of Culinary Innovation & Operations at HelloFresh, provides insight on what she expects will lead the social foodie scene in 2023:
“Food influencers are changing the way we get inspiration for food and cooking. In 2023, we will continue to see the rise in cook-along videos via TikTok as users crave to mimic or add their own twist on recipes or food trends. Butter boards, for example, were popular because they’re an exciting way to elevate a regular ingredient in many ways.
With #foodasmr having 9.4 billion views and a 180% increase in google searches for the same query in the last month, ASMR will also continue to rise as foodies find comfort in the familiar sounds of chopping, cutting sizzling and crunching in the cooking or mukbangs on their screen.”
