The first major campaign under the new ‘This is Fremantle’ brand is being rolled out over the coming month.
The campaign, which utilises digital, radio and outdoor platforms, is designed to raise awareness of Fremantle as a destination and guide visitors to the new website and social media channels.
Acting Fremantle Mayor Rachel Pemberton said the first ‘This is Fremantle’ campaign was targeting the local Perth market.
“A survey by Tourism WA in 2017 showed Fremantle was Perth’s most popular entertainment precinct across people of all ages, but there are probably lots of people out there who haven’t come to Freo for a while,” Ms Pemberton said.
“This campaign is about reminding those people of the great things Freo has to offer and getting Perth people to fall in love with Fremantle again.
“In addition to this new campaign we’re also working with government agencies like Destination Perth, Perth Convention Bureau and Tourism WA, and with travel wholesalers to promote Fremantle nationally and internationally.
