A City of Melbourne campaign offering discounted tickets, vouchers and prizes at some of the city’s top attractions has generated more than $355,000 in spending in just one month.
The Melbourne Attractions Keypass launched in January, unlocking a 25 per cent discount for tickets to SEA LIFE Melbourne Aquarium, ArtVo and Melbourne River Cruises when bundled together.
Dozens of other city business owners are also benefitting from the campaign’s online ‘Spin the Wheel’ promotion – offering 10,000 tickets, activity vouchers and hotel stays as prizes for visitors to the Keypass website.
Since the campaign’s launch:
- Keypass customers have spent more than $355,000 across participating attractions, experiences and hotels.
- 10,000 prizes have been given away through the ‘Spin the Wheel’ promotion.
- 300 shopping vouchers have been distributed, resulting in nearly $15,000 in spending at participating retail outlets and city precincts.
The Keypass initiative is a partnership between the City of Melbourne and online travel agency Klook.
Keypass tickets are available to purchase from the until 31 March. The ‘Spin the Wheel’ promotion has been exhausted but 15 per cent discounts are available at a range of participating attractions and experiences.
Quotes attributable to Lord Mayor Sally Capp
“Melbourne’s incredible array of attractions and experiences are a huge drawcard, enticing more than 36 million people to our city each year.
“The Melbourne Attractions Keypass is making it even easier for families to enjoy some of the city’s top experiences – with discounted tickets, as well as prizes and vouchers to entice people back for more.
“In its first four weeks, the campaign has already generated $355,000 in spending across the city – supporting more than 100 tourism, retail and hospitality business owners as they bounce back from the ongoing impacts of COVID-19.”
Quotes attributable to City Activation portfolio lead Councillor Roshena Campbell
“Dozens of attractions have been able to reap the rewards with additional bookings as a result of the Keypass, during this difficult period for our city’s tourism sector.
“With the reopening of international borders and the easing of restrictions, we look forward to the return of both international and domestic tourists to our marvellous city.”
Quotes attributable to Chief Growth Officer for Journey Beyond (owner and operator of Melbourne Skydeck) Craig Davidson
“After relaunching late last year with a multi-million-dollar upgrade to our guest experiences and a complete rebrand to Melbourne Skydeck, we are thrilled to see the level of uptake we’ve received from our participation with Keypass.
“This city has so much to see and do, and we’re honoured to be a member of its landscape, and a tall one at that.”
Quotes attributable to Klook General Manager Henry Hooper
“Klook is continuing to drive bookings to its operators by providing innovative attractions pass technology, competitive pricing for its customers and plenty of fun along the way – giveaways, gamification and new experiences.
“Klook will maintain support for Melbourne operators into 2022 and beyond as international travel returns with more passes, campaigns and partnerships – stay tuned.”
