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Well and Good Launches Plant-Based Meat Mix in Australia

Well and Good

A vegan-friendly meat mix for Australian foodservice operators.

Well and Good, Australia’s industry-leading manufacturer of gluten free dry ingredients, today announced that it has launched a plant-based meat mix. Suitable for pie makers, cafes, restaurant owners, and businesses wanting to offer their customers vegan meat menu items, this meat alternative will shake up the traditional approach to meat-based recipes. The new plant-based meat mix can be combined with water and oil to make delicious plant-based mince meat. It is suitable for making burger patties, sausage rolls, meatballs, meatloaf, and many more recipes.

Managing Director, Sam Barak, says, “We are excited to expand on our existing vegan range by introducing this meat mix. Our focus has been on developing a competitively-priced, versatile product with amazing flavour that the end-user loves. We think our product matches the brief perfectly! It fits well with our existing baked burger buns and cheese mix which are also vegan items. As demand for vegan products continues to grow in Australia, foodservice operators have the opportunity to capitalise on this trend. Providing meat-free options for customers is becoming a basic requirement, in much the same way gluten-free options are now expected on menus in Australia.”

For the foodservice operator, using a dry mix has its benefits. Besides the lower price point, it can be stored at ambient temperature and made up as required, in minutes. This results in zero waste and any leftover meat can be stored frozen until required.

The Well and Good meat mix is also gluten, nut, and dairy free.

About Well and Good

Well and Good is an Australian-owned and operated company that has been producing dry ingredients for the foodservice industry since 2005. Based in Melbourne, the factory was purpose-built and is an allergen-free facility; gluten, nuts, egg, and dairy are not permitted.

Driven by a passion to make the best-tasting ingredients on the market, the Well and Good team places a huge focus on NPD and innovation. Customers enjoy superior after-sales service and are assisted with incorporating new foods into their menu.

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/Public Release.