MEDIA RELEASE – Wednesday 6 July 2022
WIN A TRIP OF A LIFETIME TO CELEBRATE THE ARRIVAL OF COLES MAGICAL BUILDERS
- Collect over 30 plastic-free characters inspired by one of the world’s most popular film franchises
- Customers to fast-track Coles Magical Builders collection with free BONUS collectables
Calling all wizards, witches and Muggles of Australia! To celebrate the arrival of Coles and Warner Bros. Consumer Products’ new collectables, Coles Magical Builders, featuring much-loved Harry Potter and Fantastic Beasts characters at Coles and Coles Express today, Coles is giving fans of the Wizarding World the chance to win an enchanting experience.
Customers can win one of 8 magical trips for four to London, with one winner announced per week until the end of the program. The trip of a lifetime for four includes return flights, five-nights’ accommodation and $500 spending money, plus tickets to visit Warner Bros. Studio Tour London – The Making of Harry Potter, the Harry Potter Photographic Exhibition, and tickets to see the spellbinding 8th story in the Harry Potter canon, Harry Potter and the Cursed Child stage show in London’s West End.
There’s also another prize up for grabs with 10 lucky winners fetching a trip for two to Melbourne to see Harry Potter and the Cursed Child at Melbourne’s iconic Princess Theatre, including return flights, two-nights’ accommodation and $200 spending money.
For the chance to win, customers will receive one entry into the prize draw for every $30 they spend at Coles when they scan their Flybuys card.
In partnership with Warner Bros. Consumer Products, Coles Magical Builders is not only the first Wizarding World collectables program launched here in Australia but is also one of the most sustainable collectable programs run locally. The characters are plastic‑free and fully recyclable, bringing joy to Aussie households in a sustainable way with everyone’s favourite characters like Harry Potter, Hermione Granger and Ron Weasley and made from 100% FSC® certified cardboard that is also recyclable in household recycling bins.[1]
From today, customers will receive a free Coles Magical Builder character with every $30 spent in one transaction at Coles supermarkets, Coles Online and Coles Express. There are more than 30 characters to collect including five special edition characters for the keenest collectors and fans. Customers can also bring their characters to life through recyclable plastic free play kits inspired by their favourite Wizarding World settings.
Coles customers can fast-track their collection by receiving one BONUS Coles Magical Builder with every BONUS product purchased in store[2].
There are hundreds of participating products from over 30 household brands, helping customers to easily collect the full set so kids and fans-alike can celebrate their love of the Wizarding World through imaginative play with all the beloved characters.
Eligible household brands for BONUS Coles Magical Builders include Arnott’s Multipacks and Cruskits ranges, Colgate, Darrell Lea, Dine cat food, Head & Shoulders, Huggies, Farmers Market pet food, Lilydale Free Range Chicken, Finish, MasterFoods® Herbs, Spices & Sauces range, Swisse, Nescafé®, Tiptop, Pine O Cleen, Coles Nature’s Kitchen and Coles BOM Breakfast on the Move.
Coles Chief Marketing Officer Lisa Ronson said, “We are so proud to work with Warner Bros. Consumer Products to bring the magic of the Wizarding World to millions of households through our national and diverse network. The Wizarding World holds a special place in the hearts of millions of Australians, and we hope Coles Magical Builders will spark creativity and joy for our customers.
“Throughout the campaign, we are thrilled to offer more than just the chance to collect the Magical Builders characters at the checkout. We have recyclable play kits representing iconic scenes from the movies, a variety of Wizarding World merchandise for kids and adults, and are offering a once-in-a-lifetime Harry Potter experience for some lucky fans to win.”
Forest Stewardship Council CEO Damian Paull said, “FSC is proud to partner with Coles and we are delighted to physically bring to life their forest-friendly FSC®-certified Magical Builder characters. Together, we bring about positive change by providing forest-friendly alternatives to plastics. The Magical Builders range is made with responsibly sourced FSC®-certified materials, helping to protect our forests for future generations.”
Gryffindors, Hufflepuffs, Ravenclaws and Slytherins alike will enjoy discovering their own magical world with four recyclable plastic free play kits depicting iconic settings that fans will instantly recognise from the Harry Potter films. Customers can let their imaginations run wild by building their very own Hogwarts Castle and Quidditch Pitch, or by constructing Platform 9¾ and the Hogwarts Express.
Customers will enjoy getting crafty by popping out the pieces of their builder and assembling the parts together to create their characters and play kits. Avid collectors can also purchase a Hogwarts Trunk Collector Case to house all 35 characters which is also recyclable once the Velcro closing strip is removed. Play kit prices range from $9.75-$15.
There are over 100 Wizarding World products available at Coles supermarkets across kids and adult apparel, kitchenware, toys, confectionary, stationery and games, as well as exclusive to Coles merchandise such as the Harry Potter Mystery Wand and 4″ Vinyl Patronus figurines and Harry Potter Vinyl Metallic figurines.
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