Wine producers can now apply for a share of $10 million after the launch of the Wine Tourism and Cellar Door Grant Program’s sixth round.
The program provides $10 million each financial year for eligible wine producers to apply for grants of up to $100,000 on cellar door sales made during the previous financial year.
The program is designed to encourage agritourism by supporting wine or cider producers who attract visitors to our world-class wine regions.
The program has delivered funding to support wineries and cellar door operations, as well as promoting Australian agritourism nationally and internationally.
Previous grants provided by the program have supported a range of activities.
Gibson Wines in South Australia was able to renovate and upgrade the heritage building at their cellar door so it could be used as a private tasting space.
Meanwhile Pooley Wines in Tasmania has been able to employ additional staff to improve the wine-tasting and dining experience for all visitors to their cellar door.
Australia’s wine industry is made up of over 2,000 wineries and 6,000 grape growers, across 65 wine regions.
