Residents and industry specialists are invited to help shape the future of events and sponsorship in the Tweed, to ensure the Shire attracts and supports activities that highlight our natural beauty, creativity and culinary strengths.
Two documents, the draft Tweed Events Strategy 2024-2028 and the draft Events Sponsorship Policy, have been placed on public exhibition for review and feedback.
The draft Tweed Events Strategy 2024-2028 guides the sustainable growth, development and delivery of events that are the right fit for the region and uniquely Tweed. It is complemented by the draft Events Sponsorship Policy, which outlines the framework for event support, detailing eligibility criteria, assessment processes and funding conditions.
Mayor of Tweed Shire Chris Cherry said events brought significant economic benefits to the region and she emphasised the importance of community involvement in shaping the future of the industry.
“Events play a crucial role in boosting our economy by attracting visitors, creating jobs and supporting local businesses,” Cr Cherry said.
“By fostering a vibrant events scene, we can ensure economic growth and wellbeing. From arts, music and cultural festivals to foodie celebrations, sporting competitions, markets and community events, they all play a vital role in bringing our community together.
“The Tweed is at an exciting stage as an attractive and sustainable event destination and these draft documents outline Council’s commitment to fostering events that align with the Tweed’s unique identity and community values.
“If the Events Strategy sets the tone and vision for attracting and supporting uniquely Tweed events, then the Sponsorship Policy acts as the playbook, defining specific guidelines and procedures to bring these plans to action.”
The draft Tweed Events Strategy 2024-2028 guides the sustainable growth, development and delivery of events that are the right fit for the region and uniquely Tweed.
The draft Events Sponsorship Policy details who is eligible for support, how events will be assessed and the conditions for receiving funding.
Residents and industry representatives are encouraged to review the draft Events Strategy 2024-2028 and draft Events Sponsorship Policy and share feedback by 4 pm on Wednesday 31 July 2024.
Visit to share your thoughts and help Council to create a vibrant, inclusive and successful event scene in the Tweed for everyone to enjoy.
