– Zippo will plant a tree with every lighter sold in partnership with WOODCHUCK USA’s BUY ONE. PLANT ONE. program, documenting its first step in Madagascar, with ³Ô¹ÏÍøÕ¾ Geographic
As creator of one of the most famous flames of all time, Zippo is intimately aware of fire’s usefulness – a force of nature to be summoned at will. But this power, when wielded carelessly, can have devastating effects. Nowhere is this more evident than fire’s impact on forests across the globe. Wildfires destroy 4%* of the Earth’s surface each year, with 84%* as a result of human hand.
Zippo is working with WOODCHUCK USA and launching a global Fight Fire with Fire project that aims to help counter the effects of deforestation caused by wildfires. Zippo has pledged to plant a tree for each windproof lighter sold from the Fight Fire with Fire collection, to shine a light on the effects of wildfire, starting with Zippo’s first planting sites in Madagascar. Globally renowned storyteller, ³Ô¹ÏÍøÕ¾ Geographic, has documented the efforts.
With unprecedented wildfires reported as far north as the Arctic Circle, and research citing humans as the main threat to the very existence of a third of all remaining animal species, there is a shared sense of urgency to protect our planet and biodiversity. Zippo believes every individual has the power to make a positive difference; humans are responsible for the majority of fires, so the solution also rests in our collective hands.
To help educate on the problem of wildfires and their causes, ³Ô¹ÏÍøÕ¾ Geographic has produced a video for Zippo and a photography series in Madagascar, the world’s fourth largest island; a land mass that has had 90% of its original forests destroyed. The content produced by ³Ô¹ÏÍøÕ¾ Geographic, focuses on what people are doing to rectify the issue.
Lucas Johnson, Senior Brand Manager, Global Marketing at Zippo
